the culture of corporate image

IMAGE process

We analyses the conceptual development of the corporate image process. Emphasis is placed on the difference between corporate image, corporate identity, and corporate philosophy.

These concepts are combined into a new process for the development image in the eyes of an organization's publics  through its realationship with the Culture.

CULTURE elements

Cultural Events

InXecutive Group is an official Representant for Patronage Management of the Festival Internacional de Música y Danza de Granada.

We all have an own culture. Culture includes a set of shared values, beliefs, attitudes, customs, norms, personalities and ethos symbolized in very kinds of artistic expressions that describe the identity of our societies. And the artistic symbolization of the cultural heritage gives us the most powerful instrument for common communication: the language of art. The language of our Common Culture.

Government-owned or private organizations, small or large, need an effective corporate image to survive in the contemporary environment for the fact that organizations operate with a corporate objectives end into dynamic cultural word, it holds on an organization to take into cognizance the Cultural Events as the effective corporate image develop.

With The Granada Festival, we seek collaboration strategies that meet the objectives and aspirations of each sponsor. In consideration of the sponsorship of your company for the activities of the 68th edition of the International Festival of Music and Dance of Granada, the Festival undertakes to develop all the advertising and image actions corresponding to its level of.

SOCIETY chalange

Success is often determined by linkages between an organizations’ image and multisectorial realtions with modern and dynamic society - with our tradition and contemporary culture. In fact, the challenges of strategic management today is to bring about changes in the corporate image through Culture.

Cultural Events
Festival Internacional de Música y Danza de Granada
Tech Companies
onGranada Tech City - Asociación Clúster Granada Plaza Tecnológica y Biotecnológica
Hotels & Restaurants
Federación Provincial de Empresas de Hostelería y Turismo de Granada
Commercial Companies
Federación Provincial de Comercio de Granada


Find with us our core values of teamwork, passionate expertise, exceptional client service, business judgment and integrity. Our specific experience combined with constant exploration of methodological implications of collaborative economy allows us to provide our clients with the most professional, honest and personalized assessment, services and projects implementation.

Cultural Events as the Effective Corporate Image Management